Club Nintendo July Rewards Are Live

    Today begins Nintendo's subtle reworking of its Club Nintendo program.  First up are the new coin values being applied to both physical games as well as digital titles.  Oddly enough on the 3DS, Nintendo seems to be rewarding people who purchase actual cartridges vs. 3DS Ware with greater coin values.  It's pretty nice that Nintendo is taking small steps to to reward fans & collectors who love hard copy gaming.
    Next up are the Platinum/Gold Elite rewards which are currently listed as coming soon.  I try not to get my hopes up but every year I secretly hope for something such as an exclusive game cartridge or soundtrack.  To this day, the two exclusive Nintendo DS Game & Watch Gallery's rank among my favorite rewards for the US Club Nintendo program.
    Finally, the last update comes in the form of the digital games you can purchase with earned coins for your Wii & 3DS.  While the selection is light with only 2 games, Nintendo has changed their availability to only about a half of the month.  This move seems to indicate a shift to encourage fans to return to Club Nintendo more often to see whats available.  The games are:
      Mario Tennis - Wii Virtual Console
      150 Coins (Available Until July 22)
      Electroplankton Rec-Rec - Nintendo 3DS
      100 Coins (Available Until July 15)
These moves, while subtle, seem to indicate a shift in Nintendo's attitude towards its online space which makes sense considering the upcoming MiiVerse community they hope to build between the 3DS and upcoming WiiU this fall.  Stay tuned for any new updates on the Club Nintendo front.