Nintendo has updated their downloadable Club Nintendo rewards today replacing Pro-Putt Domo with Mario's Picross for 3DS Virtual Console. The expiration date for this offer is now November 18 and the price is 100 coins. Be sure to check back November 15 for the next reward, most likely for WiiWare or Wii Virtual Console.
Mario's Picross - Nintendo 3DS
100 Coins (Available Until November 18)