Sunday, August 12, 2012

Nintendo Land, The Pack-In Question?


As we approach the end of 2012, Nintendo is gearing up to release full details on the Wii U launch.  Within the next month, I expect that we will know the price, launch titles, hardware colors, etc.  A big question looms over the hardware that could make or break one game in particular, will Nintendo Land be a pack in or not?

To answer this question, we need to look at the three possible launch options.

  • Pack-In Disc/Software:  This option would be the best in terms of penetration and recognition.  In the same way Wii Sports defined the Wii and spawned a million imitator's, Nintendo Land could define the gameplay and online functionality of the Wii U in a very critical way.  A pack in disc is nice but to maximize cost/profit ratio of the hardware, Nintendo should have this software pre-installed on every Wii U ensuring that everyone can play both online and off right out of the box.  
  • Downloadable: If Nintendo doesn't want to give it away, they should allow players to pay for a digital version of the game.  Better yet, give the lobby and 1 of the mini-games away with the system at launch as bait and allow the gamer's to pay for each game module separately from the Wii U eShop.  This allows the gamer's choice of what they want to buy and Nintendo can sell a greater amount by keeping the price down.  The constant access to the game from the system memory would also go a long way towards keeping people playing with others.
  • Separate Retail Disc: I feel this would destroy the potential of this game.  What has been shown is in no way strong enough as a standalone retail priced title, there is simply not enough depth.  Don't get me wrong, even failures like Wii Music sold a couple million copies but honestly it hurt Nintendo's image in a long lasting way that should be avoided by future Nintendo titles.  In our new digital age, people are not going to want to swap this disc in and out of their console all the time and I fear that this game which should be a celebration of Nintendo will eventually be a forgotten part of their past.
In the end, Nintendo Land may show a level of gameplay depth and value that destroys all of these arguments but it could also hurt Nintendo and be branded as the same type of mini-game cash-in that cannibalized the Wii library and drove fans away.  Which option would you like if given the choice?

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