As predicted, Nintendo seems to be gearing up for a major Wii U blitz for the second half of 2013. Word is that the Big N will come out of June's E3 show swinging with a major promotional push of the Wii U through TV, print, online as well as experiential and social media campaigns. To compliment this, Nintendo has a flood of major first party games coming through the end of the year including Pikmin 3, Wonderful 101, Wind Waker HD as well as a new 3D Mario game which may hit as soon as this October (pending development delays). Expect the game to follow in the footsteps of the excellent Mario Galaxy series while showcasing the Wii U Gamepad in a way only Mario can. We will be seeing the new 3D Mario and Mario Kart Wii U fully playable at E3 next month.
When it comes to the Wii U, I have a feeling that the reorganization of the company and the issues with third party support for the Wii U earlier this year led them to remain quiet on the home console and put more focus on the successful 3DS allowing them time to build a better strategy for the Wii U. It's no secret that the mainstream gaming press has largely been hostile towards the Wii U so Nintendo will build the machine up in a more grassroots manner by introducing a flood of unique indie games in conjunction with their own major releases. This will effectively allow them to rebrand the Wii U as something unique and standout while Sony and Microsoft go at each others throats this fall. It will be interesting to see how this new direction works for Nintendo since they produce their best content when times are rough for them. Please share your thoughts in the comments below.
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